Tuesday, February 2, 2010

97 Front Street Hopkinton Massachusetts

 In Hopkinton there are some types of properties that you know will have a high interest level. As of January 2010, there is a lack of good housing inventory in the 400k price range. When a well maintained colonial in a good area comes on the market you know it will not last. This home at 97 Front Street is no exception.

There have been quite a few updates done to the home over the last few years including a new Maple kitchen with granite counters and stainless appliances. Most of the flooring on the 1st floor is new along with updates to the bathrooms.

Check out the slide show video tour below that will take you through most of the home. The property is about 2050 square feet and is on the market for $419,900. There is public water and sewer and the home is located only a few miles from town center.

**** Update - this Hopkinton home sold on 5/5/2010 for $390,000 ****



To sign up to have MLS access to view all home and condo's on the market in Hopkinton and surrounding towns see Hopkinton MA Homes For Sale.

About the Author: The above Real Estate information on 97 Front Street Massachusetts was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of Metrowest Massachusetts for the last 24+ Years.

Bill services the following towns in Metrowest MA: Hopkinton, Milford, Southboro, Westboro, Ashland, Holliston, Framingham, Mendon, Upton, Hopedale, Medway, Franklin, Grafton, Northbridge,Northboro, Shrewsbury, Bellingham and Uxbridge MA.

Monday, January 11, 2010

Creative Hopkinton Massachusetts Real Estate Advertising

Working as a Realtor for the past twenty four years one of the things I have always been passionate about is marketing. Whether it is marketing one of my clients homes or my own personal abilities as a top agent.

Over the last week my creative juices have been flowing and I have decided to create some ads to promote the fact that I am one of the top RE/MAX agents in Massachusetts. Below is an add that is going to run in the Hopkinton Independent newspaper in the middle of January.



This is one of many ads that is going to be run over the course of the year. The theme of the ads is basically "something different" than the run of the mill Real Estate advertising you normally find. I am excited to see the kind of response I am going to get from Hopkinton residents.

About ten years ago I did something similar and the results were spectacular. I got away from doing the advertising because my partner at the time, Chuck Joseph did not care for it. Well the big news here is that I am not longer partners with Chuck Joseph and Mary Korbey so any marketing decisions I make will be completetly my own. I'll be back pounding the pavement as an individual and not part of a team. I am already excited about the Real Estate prospects for 2010. It is going to be a great year!

The ad is missing my Hopkinton work number (508-435-5356) but that was corrected for the final version that will go to print in the newspaper.

No doubt there will be snickering from some of the local Realtors when they see my advertising campaign. Oh well...I have never given a hoot what my competition thinks:)
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About the Author: The above Real Estate information on creative Hopkinton Massachusetts Real Estate marketing was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356.
Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!
For Metrowest Massachusetts Real Estate and homes see Hopkinton MA Homes for sale. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.
I service the following towns in Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Douglas, and Framingham MA.

Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 24 years.

Cost V.S Value for Remodeling Massachusetts Homes

Cost V.S Value For Remodeling Massachusetts Homes 2009


Every year Remodeling Magazine does a great report on what you can expect to see as a return on your investment for various projects around the home. The report does an analysis between a specific projects cost and what you can expect as the resale value or what you would re-coup when selling.
This year was no different as Remodeling Magazine sought out Realtors across 80 Metropolitan areas around the United States.

I was fortunate enough to be one of the Realtors interviewed for the article by Jim Corey. Here is an excerpt from the story which discusses how properties that are in turn-key condition fair much better in the current Real Estate environment.

"What is high up on that list is move-in condition. In a booming real estate market, marginal locations move because buyers are willing to invest the time and money into customizing. They think of the investment as part of the long-term cost of the transaction. In lean times, the opposite psychology holds sway. Marginally maintained houses get house hunters’ short shrift."
Bill Gassett ought to know. The Hopkinton, Massachusetts market where he has sold homes for 25 years hit its pricing peak in 2005 and is down about 25% since that time.
“The houses that get most significantly hurt by the market,” Gassett says, “are the ones that haven’t been cared for.”

You can see the full article at Curb Appeal is King. I would like to thank Jim Corey again for the opportunity to be interviewed as getting quoted in a National magazine is always nice:)

Topping the list in 2009's cost v.s value report were items that were most practical. Given the state of the economy people seemed to be more frugal with their money and invested in more of the necessities.
Interestingly enough seven out of the top 10 value-yielding projects of the 33 projects ranked by Realtors in this year’s Cost vs. Value Report were exterior projects!

In the charts below you are going to see cost v.s value data for the New England region for both mid level and upscale projects. Some areas of the country will see a difference is in the value recouped for certain projects.

One of the biggest reasons for the popularity of exterior replacements is energy efficiency and tax credits! Introduced this year was the American Recovery and Reinvestment Act tax credit which is available for energy efficiency upgrades, including qualified roof and window replacements. That has helped boost homeowners including buyers and sellers awareness of such improvements.


You will notice below that none of the upscale projects for 2009 had a positive return v.s 2008.


Looking over the data it is safe to say that other than some of the exterior projects shown, kitchen and baths tend to be very good places to invest your money in a home. Just remember even in these high return places you will not be getting back a 100% or more return!

As a Realtor selling homes all over the Metrowest Massachusetts area for the past twenty four years it is amazing how often I meet sellers who believe there is a one for one return on every dollar they invest in their homes. Some even believe it is more.

The most common things I hear are "how can my home only be worth X when I just spent $60,000 on my new basement" or "I just added this swimming pool for $50,000 my home has to be worth more."
In these examples people believe you can just tack on the amount you spend to the existing value of your home. Well maybe in Florida if you invest $50,000 in a pool you will get it back completely. Here in Massachusetts you would be lucky to get a small percentage of it back.

One of the best way to think about home improvements is not so much the exact dollar you will recoup but your own personal enjoyment from these items. When it comes time to sell, there are plenty of buyers that will appreciate the improvements you have made if they are tasteful and fit what the general population is looking for.

Now more than ever if you are going to be selling your home it makes sense to put money in places that are going to improve the general appearance of your property. Buyers are very unforgiving today and the homes that are in less than stellar condition are the ones that get punished the most.

If you are thinking of selling your home be sure to read the top ten mistakes to avoid when selling a Massachusetts home. The article gives pointers on such things as staging, taking care of necessary repairs, along with a host of other issues that you can prepare for.

*** According to the survey home owners recouped an average of 63.8 percent of their investment in 33 different home improvement projects, according to REALTORS® who responded to the survey. The expected cost recoup was generally down from previous years in line with the drop in home prices nationally. The return on home owners investment in remodeling projects has declined an average of 3.5 percentage points between 2008 and 2009. That’s down from the 2.7 point drop between 2007 and 2008 and much less than the 5.5 point drop between 2006 and 2007 and the 10.5 point drop from 2005 to 2006.
Click here to see Best remodeling projects cost v.s value 2008.

Related Real Estate articles:
Metrowest Massachusetts home staging
Duration paint Sherwin Williams
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About the Author: The above Real Estate information on best remodeling projects cost V.S value for Massachusetts 2009 was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356.
Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!
For Metrowest Massachusetts Real Estate and homes see Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.
I service the following towns in Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Douglas, and Framingham MA.

Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 24 years.

Friday, December 25, 2009

Selling a Massachusetts Home



Selling a home today is not like it used to be back in the middle of this decade. Quite honestly when you needed to sell a home back then it was as easy as selling an ice cream cone to a kid on a warm Summer day. Boy has the landscape changed!

When you are selling a home today in Massachusetts you better be darn sure you do your homework on who will be representing you. Selecting a great Realtor to market your home should be one of your 1st considerations.

As someone who has been selling Real Estate for the last twenty four years, I can tell you with certainty that the agent you select will have the greatest bearing on whether you will be happy and successful. In Real Estate there are some very good agents and some that are not so good.

In my eyes there are three traits that you should looking for when selecting a Realtor. These traits include the ability to price a home properly, a well designed marketing plan, and someone with effective communication skills.

Lets face it we all want our homes to sell for the most money. It is human nature. We all think our home is better than the guy that just sold down the street. Many home owners make the biggest mistake by going with the agent that gives them the highest price.


Guess what...there are unprofessional agents that know some people make decisions based on emotion and not logic. They tell you what you want to hear to get your business. Once they have you under contract and the home has been on the market for a while they start to badger you for price reductions or worse say nothing. You may be thinking what is the point of having an overpriced home? Some agents just don't care because they are drawing calls from buyers that could be making them sales elsewhere.

So how do you avoid making a poor decision picking a Realtor? Here are three tips:
  • Ask good Real Estate interview questions. Look for a Realtor that has a good track record. Past success is usually a good indicator of future success. Ask for references from the agent. I would suggest asking for some of their most recent sales and not from some hand picked list that you know is going to give them glowing reviews.

  • Look over the market evaluation very closely. Do the comparable sales look similar to your home? Remember you need to be looking at this information through the eyes of a buyer. If a similar home down the street had a brand new top of the line kitchen and your home does not, don't expect to be getting the same price.

  • Picking a Realtor based on the price they give you is really double trouble because more often than not you are stuck with a lousy agent and an overpriced home. Even an outstanding agent will have difficulty selling an improperly priced home. See why Massachusetts homes expire.

The 2nd trait that most good Realtors have is the ability to market well. Today this includes the ability to market online. The days of people finding homes by looking in the classifieds and the local magazine rack are over! Almost 90% of all buyers find their homes by doing some kind of online search.

As a home seller you should be looking for a agent that has a very strong web presence. By web presence I don't mean putting it into the Multiple listing service (MLS) and Realtor.com. While these things are important they are what every Realtor does. The Realtor you select should have their own website and it should come up in local Real Estate searches. The ability for the site to come up in searches is of the utmost importance. An agent can have the most gorgeous website out there but if it does not come up in searches it will not help YOU sell your home.

For example if I am a buyer and I am going to be looking for homes in Hopkinton, Holliston and Westboro. I am probably going to go to Google and punch in something like:
  • Hopkinton MA Real Estate
  • Holliston MA homes for sale
  • Westboro MA homes
Or something similar. An agent that can come up on the 1st page of Google for these terms knows what they are doing, as these are the most competitive terms to rank for.


When doing these kind of searches today you will also notice that the agents that really know their way around the web 2.0 have started a Real Estate blog to market their properties. Google loves blogs because they are not static like websites. The best blogs are updated on a weekly basis and because of this get quite a bit of "Google juice". Here is what one of my Massachusetts Real Estate blog looks like.

Besides a website and a blog you want to make sure that your home is found in the places where the most consumers visit. One of the things I am most proud of as an agent is my ability to have my clients homes or condo's all over the place online. Here is a list the most visited Massachusetts Real Estate sites for selling a home.

Of course the Realtor is going to need your cooperation as well. In a competitive market you want to make sure your home stands out from the competition. Homes that are in less than ideal condition will take a much bigger beating in a buyers market. At the very least you want to be making sure the place is clean and uncluttered.

Lastly, you want a Realtor who communicates with you on a consistent basis. Most sellers want to know what is going on with the process of selling their home. Who wouldn't! Make sure the agent has a plan to keep you informed. Do they call every agent after the home is shown to see what are the agents/buyers thoughts?

How is this information relayed back to you? One of the things I do for my clients which they love is a feedback report that can be viewed online. We give the client a password to the site and they are the only ones besides us that can see it. It keeps them in the loop on what buyers are saying and they appreciate it! It helps us as well because if we see a pattern in the comments we can make suggestions to address the issue.

In conclusion, I am going to leave you with a compilation of the top ten tips for selling a Massachusetts home. What you will be reading is a list of things to consider that I have already mentioned here, along with others that are expounded upon in much greater detail.

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About the Author: The above Real Estate information on selling a home in Metrowest Massachusetts was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of Metrowest Massachusetts for the last 24+ Years.

Bill services the following towns in Metrowest MA: Hopkinton, Milford, Southboro, Westboro, Ashland, Holliston, Framingham, Mendon, Upton, Hopedale, Medway, Franklin, Grafton, Northbridge, and Uxbridge MA.

Thursday, December 3, 2009

Top Massachusetts Building Contractors


Whenever buying or selling a home there are many times that certain issues can arise where you are in need of a professional Real Estate related contractor. Maybe you are getting ready to put your home on the market and realize in order to get the maximum return you need to spruce the joint up a bit? 


By clinking the following like you will be taken to some of the best Massachusetts Real Estate vendors and general contractors that I have personally done business with over the years while selling homes and condo's in and around the Metrowest area.

All of these folks deliver exceptional quality work. During a Real Estate transaction it is quite common that one of these trades people will be called upon for their expertise or to perform work in a home or condominium that I am marketing.

What you will see below is a list of top quality contractors including lawyers, mortgage brokers, home inspectors, pest inspectors, septic inspectors, well testing, radon removal companies, mold remediation, home stagers, home insurance, movers, plumbers, electricians, painters, carpet and tile installers, roofers, handy men, junk removal, storage companies, crack repair, oil companies, propane gas, locksmiths, landscapers, driveway seal coating, land surveyors, and general carpentry.

1301 Windsor Drive Framingham MA condo for Sale


Looking for a nice townhome in a great neighborhood setting? Look no further than this condo at Windsor Green in Framingham. The property has been well maintained and has had recent updates in the last few years including a new Maple kitchen with granite counters, new tile entry, new hardwood stairs and updated bath.

The asking price is $169,000. This property is a Massachusetts short sale and does need lender approval. See 1301 Windsor Drive Framingham MA for more information. The slide show video below will also take you on a quick tour.

About the Author: The above Real Estate information on 1310 Windsor Drive, Framingham Massachusetts was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Also visit Framingham MA Real Estate.

Wednesday, October 7, 2009

Milford MA Duplex Townhome 14 West Maple Street

Looking for an affordable duplex townhome that looks like a home? Come check out this great looking condo at 14 West Maple Street Milford Massachusetts. The home is located in a terrific location in a quite neighborhood setting! This great looking townhome is listed at only $224,900. If you click the link you will see some of the interior photos and description. Also see the video slide show presentation below to get a feel for the interior layout.
** Update this Milford condo sold on 11/30/09 for $221,500 **





About the Author: The above Real Estate information on 14 West Maple Street, Milford Massachusetts was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Also visit Milford MA Real Estate.

168 Upton Street #9 Grafton Massachusetts Condominium

You have to see this place to believe the kind of detailing and quality craftsmanship! This townhome at Laurel Hills is like nothing else in the complex. The unit has been remodeled from top to bottom. What really makes this condo special is the amazing amount of woodworking that has been added. When you step inside you will feel like you have entered a $600,000 home!

To see all the details visit 168 Upton Street unit #9 Grafton Massachusetts. You can also see the slide show video below which will give you a little flavor for this awesome home. It is listed at $259,900.



About the Author: The above Real Estate information on 168 Upton Street Unit #9, Grafton Massachusetts was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Also visit Grafton MA Real Estate.