Wednesday, July 25, 2007

Selling your home in Metrowest MA? It Pays to interview a Top Realtor!

There are thousands of Real Estate agents that service the Metrowest Boston area. There are, however, vast differences in the skill level, services offered, and marketing efforts of the Realtors that cover towns in Metrowest MA.

Lets start by analyzing the many things a Metrowest MA Realtor can do for you to market your home besides putting it in MLS. The local newspaper used to be a good source for marketing homes. The Metrowest Daily News and Boston Globe were the dominant sources for for marketing homes in Metrowest MA over the last decade. Buyers however, don't frequent these sources like they used to when looking for a home in Metrowest MA. All the newspaper resources that used to be so successful in the past for advertising and marketing your Metrowest MA home, just don't work anymore. The volume of calls received from these sources has dwindled severely. The Boston Globe has seen the trend progress and because of this has started to put a lot of their resources into making the real estate section of a better place for Metrowest MA Realtors to market their homes. The website is owned by the Boston Globe.

It is clear that the Internet is where any good Realtor marketing homes in Metrowest MA should be putting their efforts. A year ago 70% of all buyers were beginning their search on the Internet. Now more than 85% are looking and finding their homes on the Internet. Hiring a Metrowest MA Realtor who is Internet savvy, has the technology in place, and can provide you with an abundance of Internet exposure has become an absolute necessity in todays market. Internet marketing has become one of the most effective means to sell your Metrowest MA home.

Some of the the sites to market a home on the Internet include is a consumer friendly website that allows buyers to see homes that are on MLS throughout the country. has the largest volume of traffic for real estate related websites. While viewing homes in, you will notice big differences in how Realtors market their homes there. A good Realtor will take the time to "enhance" the listing. As a Realtor, you are allowed to add up to twenty photos of the property you are marketing. Survey after survey says that the photos are the most important tool to market a home. The phrase "A picture is worth a thousand words" is never more evident than in Real Estate. Realtors are also able to write their own custom text to help buyers understand what the best features are about the property. Many of the Realtors in Metrowest MA do nothing to "enhance" their properties. This is a big mistake!

The most heavily traveled real estate company website happens to be the company I work for RE/ RE/ is similar to in that you are able to see all the properties on the market from one website. When going to competing companies websites such as and you are only able to view their respective company listings.

One of the latest sites to effectively market a Metrowest MA home is Zillow initially was more of a site to get a quick evaluation of your homes value but is now being used as a site to market homes. As a Realtor, you are able to enhance listings with multiple photos and descriptions. A valuable tool in marketing your Metrowest MA home, as this is a heavily traveled site. Another site that is also starting to make some headway is and yet another good site is

Along with these sites you would think that all Metrowest MA Realtors would have search engine optimized, lead generating websites. Many Metrowest MA agents do not and rely on company websites. My personal website, allows buyers to sign up to receive MLS access as well as to get emailed daily when a new property comes on the market that matches their search criteria.

One of the newest and most important ways to market a home in Metrowest MA is through blogging. Blogs are an excellent means to get noticed by the search engines. Some of the best agents from around the country have figured this out and are now blogging like crazy. One of the best Real Estate platforms to blog on is Active Rain and Both of these sites are very well recognized by the search engines such as Google and draw traffic to the Realtors who use them. Blogs are personal. Blogs provide buyers and sellers with great information, tips, advice, news, market reports, and promotion of properties. Here are examples of some of my recent blog posts:
Preparing your Massachusetts home for the Spring selling season
Attention Home Sellers - don't get sued because of bedroom misrepresentation.
Get your Title V done early
Metrowest MA Real Estate - why most companies don't offer Sub-agency
Top ten mistakes to avoid when selling your Massachusetts home
Why Your Massachusetts Home Expired
Selling your Massachusetts home is a buyers market

Social networking sites are also raising the bar on how a property can be marketed. For example see my Metrowest MA Real Estate site on This is an example of a site I created to draw additional traffic to my listings as well as myself. Some other important social networking sites are stumbleupon, digg, and These sites allows users to post their favorite Internet sites for others to see under different topics. Real Estate is always a popular topic. These sites allow your website to become more visible. As a top Metrowest MA Realtor, I like to take advantage of these sites. It does not pay to be a "secret agent" in Real Estate. Flickr is also a site where you can post photos. I use this site to market homes I am selling in and around Metrowest MA.

Thinking of selling your home in Metrowest MA? Want a top RE/MAX agent that knows how to market homes - Contact Bill Gassett, RE/MAX Executive Realty via email at or by phone at 508-435-5356.

I am the team leader of the #2 RE/MAX Team in Massachusetts. I service the following towns in Metrowest MA: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, and Framingham MA.

Want to sign up to access MLS and beat other buyers to new listings? Use my MLS property finder site with no obligation.

1 comment:

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