Monday, August 4, 2008

RE/MAX Executive Realty Dominates Hopkinton Market Share Through July










Through July of 2008, RE/MAX Executive Realty continues to dominate the Hopkinton Massachusetts Real Estate market share. By clicking the small graph above you will see a blown up readable version of the chart.

These statistics are taken from The MLS Property Information Network. The statistics include market data of homes, condos, multi family's, and land sold. When you look at the chart you will notice at the top that there are three categories of transactions. Listed & sold - meaning the company was involved as both the listing broker and selling broker. This by the way is the goal of every Realtor but happens much more often with a RE/MAX company. For an understanding of why this is the case see RE/MAX Executive Realty Hopkinton The other two categories are listed but sold by another company, and sold another companies listing.

You will notice by that in all three categories RE/MAX Executive Realty is the leader. We are almost double the number of units sold as our nearest competitor, Century 21 Commonwealth. We are double in the number of transaction sides. (There are two in every sale...the listing side and selling side.)

The market share drops off dramatically after the top two companies with Star Realty only capturing 6.55% of the market share.

The Real Estate market in Massachusetts has become very challenging. While selecting a good company with market share is important, selecting a good Realtor to represent you is vital.

One of the more important factors today in selecting a Realtor is how well they market online. You want to have an agent that will create an online presence for your home. Over 85% of all buyers find their home online and the number is growing!

When considering who to choose to represent you in your home sale try using Google as a tool. Google the agents name you are considering. If you don't see pages and pages of results, you have found yourself a Realtor with very little to no internet presence.

I would ask yourself this question: If a Realtor does not know how to promote themselves online how could you possibly expect them to promote your home well?

2 comments:

Jim Johnson CRS said...

I enjoy following your blog! The Bend Oregon real estate market continues to slow. It looks like a good time to buy in your market.

Bill Gassett said...

Jim - Thanks for your comments on my post about Hopkinton Real Estate market share. I appreciate the compliment.